Ipsum Capital Brand Development

Ipsum Capital Brand Development

Brand development process for an entirely new business...Ipsum Capital. The client supplied an initial hand drawn sketch of their vision for the new venture's branding. Yellow Spade took this and developed a number of differeing themes, some based on literal representatations of the original drawing, others entirely different. Ipsum's directors chose one of the YS Design's, without further amendments, which wa immediately incorporated into new stationery and marketing collateral.
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